7 Must have features for Ecommerce

1. Clear Navigation

Clear and easy-to-use navigation is essential for any website, but it’s especially important for e-commerce websites. Your customers should be able to find what they’re looking for quickly and easily, and your navigation menu should reflect that. Make sure your categories and subcategories are clearly labeled and easy to find, and consider adding a search bar to make it even easier for customers to find what they’re looking for.

2. Mobile Responsiveness

In today’s mobile-driven world, having a mobile-friendly website is no longer an option but a necessity. Your e-commerce website should be optimized for mobile devices to ensure that your customers can browse and shop on your website regardless of the device they’re using. Mobile responsiveness can also improve your website’s search engine rankings, as Google prioritizes mobile-friendly websites.

3. High-Quality Product Images

High-quality product images can make a huge difference in the success of your e-commerce website. Your customers rely on images to make purchase decisions, so it’s essential to ensure that your images are high-quality, clear, and accurately represent your products. Consider using multiple images for each product, showing different angles and perspectives, and allowing customers to zoom in for a closer look.

4. Customer Reviews

Customer reviews are a powerful tool for e-commerce websites. They provide social proof that your products are worth buying, and they can help boost your search engine rankings. Encourage your customers to leave reviews on your website, and display them prominently on your product pages.

5. Secure Checkout

Security is essential for e-commerce websites, especially when it comes to the checkout process. Ensure that your website is PCI compliant and that your checkout process is secure and easy to use. Consider using SSL encryption to protect your customers’ sensitive information, and offer multiple payment options to make the checkout process as smooth as possible.

6. Detailed Product Descriptions

Detailed product descriptions can help customers make informed purchase decisions and reduce the likelihood of returns. Ensure that your product descriptions are accurate, detailed, and provide all the information your customers need to make an informed decision. Consider including dimensions, materials, care instructions, and any other relevant details.

7. Easy Contact Options

Make it easy for customers to contact you if they have questions or concerns. Consider including a contact form, phone number, email address, and live chat option on your website. Providing multiple contact options can help improve customer satisfaction and reduce the likelihood of lost sales.


In conclusion, an e-commerce website should have clear navigation, mobile responsiveness, high-quality product images, customer reviews, a secure checkout, detailed product descriptions, and easy contact options. By implementing these features, your e-commerce website will be well-positioned to succeed in the online marketplace.

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